Must have Brand Images for your Business
In today’s world of online business and social media campaigns, it’s important for any brand to have visually creative images that represent the core of your business, ignite interest and help build a connect with your audience.
Let me share with you a list of 6 must have image shots, you must include in your brand photoshoot to create a strong and captivating brand story.
1. Products in Use
Your brand photoshoot will no doubt include your product shots but it’s important to have a few shots showing your product being used. This enables you audience to imagine what it would be like to use your products. Showcase a look or lifestyle built around using your products and the results. This is a great way to capture your audience’s attention and making your brand seem relatable.
2. Brand Inspiration
Shooting some pictures of your current sources of inspiration is a great way of visual storytelling and creating brand consistency. These shots can be pictures of places you have visited, a collection of items you admire, fashion trends, colours or resources that have inspired your business, your latest collection or services. You can also curate moodboards and collages to showcase your sources of inspiration.
3. Instruments and Equipments
Grab some of the tools that you use on the daily for work and capture a few shots. You can even have more variations by clicking pics of your raw materials, supplies, equipment, packaging - basically all the tools of your trade.
4. Glimpses of Workspace
Invite your audience into your workspace, show them where the magic happens. This will help them connect with your brand on a deeper level. And trust me you don’t need a pretty workspace to show-off. All it takes is finding a small corner and setting it up creatively for a few shots and that’s about it.
5. Sneak Peeks into the Process
Giving people an insight into your work process not only adds but also sets you apart in a pool of similar businesses. Showing your audience the time, effort and thought that goes into what you create will make them appreciate the process just as much as the result.
6. You!
People need to make a connection with the person behind the brand and it’s important to show yourself! I know a lot of us feel awkward having our picture taken but it’s so important to show up for your audience in order for them to build a relationship with you. Take my word for it, these will be some of the most priceless images for your brand so don’t talk yourself out of them!
I hope this checklist helps you create a good mix of image shots that are reflective of your brand story. You can use the image collection on your website, social media accounts, blog posts and various marketing materials to weave a cohesive and consistent visual story, no matter where your brand appears. And do remember,
