How to build a Great Website

In today’s world of digital marketing an online presence is a must and I cannot overstate the importance of having a website. If you want your business to be successful in the modern marketplace, you’ve got to have a professional website and here are 6 essential elements of a great website.

PUPROSE & MESSAGING
The purpose of your business should reflect in all the elements of your website. It’s important to communicate the primary purpose of your business on your website in order to attract your ideal audience and kindle interest. Your messaging should clearly state who you are, who do you serve and how you can help.
visual identity
A good website has an established brand style. I would recommend hiring a brand designer who will help you design an overall aesthetic for your brand. With visual elements like your brand colours, primary and alternate logos, font combinations, patterns and brand marks, your brand identity will come across strong and cohesive through your website.
photography
The third element of a great website are high quality photos. Images that tell a story are essential to help your website visitors make a connection between your business and their requirements. Unless you are a great photographer, I would strongly recommend hiring a photographer or purchasing stock images for your website. It may seem like a considerable investment but its truly worth it in the long run.
copywriting
Engaging copy goes hand in glove with good images. Your website copy will help build trust and is what will help sell your products/services to people by letting them know that you are the right choice. Your website copy should be engaging, clearly understood and needless to say sans grammatical or typographical errors.
STRATEGIC DESIGN
A strategic website design pulls together all the above elements into a cohesive user friendly experience. From discovery to purchase, it’s like holding your audience’s hand and taking them through your website, in a way that makes it clear to them about what you do, how you can help them and why you are the right choice for them. Attention grabbing headlines, clear call to actions, well placed pop-ups or announcement bars are some great ways of creating a strategically designed site.
FUNCTIONALITY
A well designed website needs to be backed up with functionality. It should be fast, accessible and responsive showing up well on different screen sizes and devices, especially mobile phones. Your website must also be SEO optimised in order to help you get relevant traffic via search engines.

Include these 6 elements and you will have a great website with a happy audience and a higher conversion rate. Some of these may require an expert’s help to get it right. It’s always good to have someone who can help you with these tasks and make your work easier.

If a lack of a good website is making your confidence tank, let me help you craft one that delights, engages, gets you results.