Branding Your Business - How to get Started

Everyone’s talking about branding but as a small business it can be confusing for entrepreneurs just beginning their journey to know how to start laying a strong brand foundation that will help them flourish. Here’s an easy 4 step guide to help you get started with your branding process:

Identify your people
Before you start on your branding journey, you need to know who you are addressing. Define your target audience and get specific by identifying what they like, their values and their pain points. This information will help you understand who you serve and how best to serve them.
There’s a story to tell
A great brand doesn’t just happen. It takes intention, strategy and ideas to build a brand that is magnetic. A brand’s story is what makes it stand out and helps you connect with your audience. The best way to build your brand story is by thinking why did you start your business and why it matters to you? By etching out your brand story you instantly take your biz from selling a product or service to selling an experience. Stories give brands a personality so it’s important to define your unique brand story.
perfect Your brand pitch
The third step to brand building is to identifying your USP. Your brand story will help you connect with your audience but once you have them tuned in, it’s equally important to tell them what sets you apart from others and how your business can help them in a way that your competitors can’t.
Define a visual direction
As tempting as it may be, but trying to please everyone pleases no one. Once you know your people and have identified a solution to their pain points, it’s time to communicate your offering through your brand identity. You want to make sure that your business and messaging are represented clearly, consistently and cohesively across every single marketing platform. Refined branding will give your audience a taste of what working with you or buying from you would be like and will help your business build trust and gain traction.

What’s Next? Building a brand takes time. Take one step forward every single day and soon you will have a distinctive brand identity that captures your personality and inspires success.

Are you ready to take the next step, invest in your branding and attract your ideal audience? Let me help you tell your story with a thoughtfully refined brand that actually grows your business.