6 Signs Your Business Is Ready For A Rebrand
Why should you rebrand your business? And how do you know it's the right time?
Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand.
Do you ever just find yourself feeling a bit unsure about your business, website or branding? It’s likely you’ve outgrown your branding and no longer feel like your brand truly reflects your business or what you do. Here are 6 telltale signs that you might be ready to rebrand your business.
1. You Don’t Feel Proud Of Your Current Brand
Does this sound familiar? You know in your heart that you’re amazing at what you do… but when it’s time to handout your business card or when someone asks to see your website or social media account, it makes you cringe. If so, it’s probably time for a rebrand. After all, if you’re not confident in your brand, why should your customers be?
As our businesses change and grow over time, so do our styles, tastes, and preferences. Maybe you envy a certain competitor’s brand. Maybe you want something that feels more sophisticated and mature. Or maybe you’re ready to push your creative boundaries and rebrand to something more bold and daring. Whatever that next level is for you, make sure it looks and feels true to you and your business.
2. Your Branding Doesn’t Accurately Reflect What You Do
It’s a good idea to reassess your brand every few years, or whenever there are major changes in your business. Your brand needs to represent who you are as a company and what you stand for. Your brand could have been the perfect fit for a younger, less experienced version of your business. It may have served you well, for years even, but it no longer represents your current level of professionalism or the elevated experience you now offer.
Your brand image is the very first impression people have of your business, so it’s super important that it is appealing to your ideal audience and tells them exactly what you are about. You want them to have a ‘wow’ moment, where they feel like you are the exact fit for what they need. If you’ve grown up but your brand has stayed the same it’s time to rebrand.
3. You’re Attracting The Wrong Audience
Another sign it’s time for a rebrand? There’s a disconnect between you and your target audience. It feels like you’re doing everything to get their attention and interest, but it just isn’t clicking anymore and when that happens, you need to make sure your brand is still relevant to your shifting audience’s needs.
If you’re not feeling connected to your audience there’s a couple reasons why. It’s likely because you haven’t really nailed down who it is you want to work with and how exactly your business will serve them. Spending time chalking this out when you rebrand will make sure you’re building a brand that will last and creating a strong connection with your target audience.!
4. You Feel Like Your Business Gets Lost in the Crowd
Trying to stand out in a crowded field can be tough on its own. But it can be even tougher if you don’t have a brand that sets you apart. Even if you sell similar products and services as your competitors, what is it about your business that sets you apart from everyone else? Is it the unique way you work with clients? Your commitment to customer service? Your pricing?
Whatever unique value you have to offer to your audience, make sure it’s embedded in the foundation of your rebrand. Rebranding in a way that clearly showcases your UVP (Unique Value Proposition) and using that to your advantage in a way that sets you apart with a brand that is unique and to you and your audience.
5. Your Current Brand Is Inconsistent
It’s no secret that entrepreneurs wear tons of hats to keep their businesses running smoothly. As a result, our brand can be all over the place. Inconsistent messaging, photos, graphics, language — all of this add up over time and make it that much harder to connect with your audience and become recognisable. With any successful brand, consistency is key. It can even boost your revenue by up to 33% so make sure you pivot this also.
6. You Want To Up Your Game!
Another telltale sign that you need a rebrand, is if you’re having a difficult time raising your prices. If in the past you were an “affordable” option and now want to be a “premium” option, you need a brand that embodies and reflects that in order for your customer to view you that way. Brands ultimately boil down to customer perception and if your value is not being perceived in the way which you feel is matching your current skillset, rebranding could give you the power to redefine that value.
If any of the above key identifiers are ringing true for you, let’s be honest – it’s probably time for a rebrand. Interested in learning more about how we can elevate your brand? Click here to book a free discovery call!
special freebie:
A Free Brand Audit Checklist!
Maintaining the health of your brand means taking a look into it’s workings at regular intervals. That’s why. I’ve put together a handy Brand Audit Checklist that will give you a solid idea of what you’re doing right, and what you can do to boost up weaker elements.