The Dessert Table

Overview

Rebranding and Instagram campaign strategy for The Dessert Table. The goal was to create an identity that was more refined and reflected the expertise of a Le Corden Bleu patisserie chef.

We designed an elegant logo that wasn’t overly feminine or whimsical, which is a direction a lot of dessert shops tend to take. The typography of the logotype was inspired by the sensuous swirls of icing on cakes and desserts. For the colour palette, we chose a decadent combination of brown against pastel pink as an ode to cocoa powder and frosting.

The outcome was an identity with chic, elegant Parisian vibes.