Children's Tailor
Overview
Children’s Tailor is a bespoke kids-wear label by Aastha Kohli. She wanted her label to look playful yet polished, shifting the usual perceptions of designs seen in brands catering to kids. Sticking to the fun yet chic approach we developed the brand through dynamic typography, colours and design elements creating a distinct brand aesthetic that rivalled the norm . We extended the branding to build out social collaterals and stationery. The outcome was a brand that looks both fun yet boutique-worthy aligning perfectly with it’s tagline ‘kiddie couture’.