Lil Goddess
Overview
Lil Goddess was on a mission to reimagine underwear for young girls to create a fun and comfortable experience while promoting a positive sense of self within its audience. We developed a full strategy to guide the brand’s identity with a ‘let’s raise confident daughters’ as our positioning.
For the brand’s packaging we have used bold typography and bright colours to bring the brand’s packaging to life. The result was a bright and refreshing visual identity and packaging system.