Don't Worry Eat Curry
Overview
It's always reassuring when clients come back to me with new design work, this branding project was yet again for Gurgaon based restaurateur Sanil. This time it was for his new Indian takeaway food venture. I knew we were off to a good start the moment Sanil liked the idea of Don't Worry Eat Curry.
We focused on creating a brand reminiscent of a typical slogan written behind trucks in India - Horn Ok Please. The idea was to come up with a name and then create a brand that felt both old and new, while being completely desi and inspired by Indian Truck Art.
We used a bold and playful logotype with a worn-off texture and paired it with kitschy iconography to create logos which were slightly throwback and attention grabbing. It was important for the brand to stay true to the food's own taste. We incorporated a bright and fiery "curry-inspired" colour palette, and also designed a cute circular sub-mark for stamps and stickers. The result is branding that's full of flavour and personality - just as Indian food tends to be.
Services
IDEATION & NAMING
BRANDING
LOGO DESIGN
“As Persis and I are based in a different city, all our conversations were on the phone or through emails. In the begining I thought it will be difficult to explain my views of to what kind of logo I want. But I must say that she managed to go above my expectations. Thank you Persis for the lovely logo. Cheers !”